Social media growth stunted

From a UK press release, we learn that the business leaders lack of understanding and data security concerns key barriers to use of social media within UK businesses. HR, on the other hand, demonstrates high usage and support for social media. In the survey, almost half of HR and L&D professionals use social networks, such as LinkedIn, to learn and gather knowledge.

Brightwave, who conducted the research, says that business leaders just don't get it. They don't see the value in social networking. In many instances employees don't have access to social networks like Facebook, Twitter, LinkedIn and others.

Data security, wasted time and bandwidth concerns were also cited as key reasons for not using social media.

Lars Hyland, from Brightwave,

“UK businesses are missing out on a huge opportunity to cost-effectively build knowledge and understanding, as well as engagement, across large volumes of employees in different locations. Business leaders must be informed about the real opportunities in applying social networks to business, otherwise they risk alienating their highly networked current and future talent in today’s global workforce.”

Suspect this is the case here. Personally, my participation in the weekly #lrnchat (Thursdays, 8:30 PM - 5 GMT) demonstrate the power of social media for learning. The intelligence and diversity transmitted through the keys enrich me with every session. I even read the transcripts.

I wonder when we'll see the tipping point where some brave organization demonstrates value and blesses these tools. Is there some social media acumen competencies out there? Even Jack Welch uses Twitter now!

H/T to @gminks for the Tweet